Gallerix has one of Sweden's largest assortment of posters, framed art, canvas, photo art, prints and frames for sale both in stores and online. The chain also offers its customers the opportunity to print and frame images directly in the stores' print studio and frame workshops.
Our assignment was to launch a Christmas campaign for Gallerix. The goal was to get people to print and frame their pictures at Gallerix and give them away as Christmas gifts.
- Key Visual for use in all channels
- Units for storefront windows and POS
- Assets to website and Facebook
- PR / Collaboration with bloggers
- Direct mail advertising
The insight and solution:
Everyone has experienced that gift-giving anxiety before Christmas. What should I buy? How will I make time for that? For many of us, gift giving is no simple matter. It’s challenging to find affordable, thoughtful gifts given our limited time. Therefore, many purchase decisions are taken in-store.
But there is no reason for stress. People already carrying their super personal Christmas gifts in their pockets as they shop – the pictures on their phones, in their Facebook feed or on Instagram. We want to make the way to Gallerix short by getting people to print the pictures directly from their phone.